About

Aditya Pratap Singh is a seasoned UX consultant with over six years of experience in designing multi-platform experiences. He is currently working as a Senior Product Designer at JetPrivilege, a part of the Etihad Aviation Group. Aditya is based in Mumbai and has worked across all stages of the product life cycle, from research and concept to specifications, design, development, user testing, go-to-market, launch, and iteration. Aditya's design, engineering, and entrepreneurial background enables him to connect the dots between user pain-points, business goals, and technology. He has worked in early-stage, hyper-growth, and enterprise environments on projects related to Travel, Lifestyle, Healthtech, Mixed Reality, Agritech, Fintech, and Edutech. Aditya's past experience includes founding Tarantula Labs, where he conceptualized and launched Kidoro Health, a mobile-based ecosystem for pregnant mothers to simplify their journey of pregnancy, and OroDoc, a cloud-based Electronic Health Record, SAAS platform for progressive and community hospitals. He secured seed investment from an angel investor and led a 15-member cross-functional team in a dynamic environment. Aditya focused on product strategy and roadmap planning for Doctor appointment, AI-based Electronic health record, Patient communication, Pharmacy management, HIS cloud/web-based applications that cover financial, clinical, and operational requirements of a hospital/clinic. He built and mentored design and engineering teams to bring the products to life, co-created launch and go-to-market strategies, and got 50+ hospitals and onboarded 75000+ patients on the platform. Aditya was among the best startups in the healthcare domain at Web Submit Surge Alpha 2015, finalist Novatia 2016 at BITS – Pilani Goa Campus, and Best Start-up from Ahmedabad at Startup India Rocks 2016. Aditya's education includes a Master's Degree in New Media Design from the National Institute of Design, a New Technology Application and Designing Business Model degree from the Indian Institute of Management, Ahmedabad, and a B.Tech in Computer Science Engineering from Bharati Vidyapeeth. He also completed Senior School in Computer Science from Kendriya Vidyalaya and another Masters's degree from the National Institute of Design. Aditya is proficient in various tech stacks like product designing, web designing, research scientist, AI, mobile, testing, Android, and iOS. He has relevant experience of